Lena Levin is the CEO and co-founder of Via Surgical.
Her previous venture PolyTouch Medical was acquired in 2011.
She has managed to raise tens of millions of dollars over the years with private investors and Israel innovation, and in her not so she mentors early-stage startups and different accelerators.
Here is a summary of the interview:
01:20 How do four students with a schnitzel end up founding a medical devices company?
03:11 How does someone without a medical background become a HealthTech entrepreneur?
04:38 What did you learn from the PolyTouch acquisition?
06:54 When you set on your way around the PolyTouch product – was it clear to you that the need was so large?
08:25 In retrospect after 10 years, do you think the Polytech story was a success?
09:33 Tell us what Via Surgical does.
11:42 How involved were surgeons and specialists in the development of the product itself?
12:58 What tips can you give to the listeners, to companies that are thinking of getting KOLs on board?
14:12 As a CEO, how do you manage to have that input of what is happening in the market in terms of innovation, and how do you factor that in, in your evaluation of the market?
17:32 How difficult is it to sell single product into the surgical market?
19:12 Can you share a little bit about your experience selling in the US market with a product like yours?
22:05 What can you tell us about what you've done around online sales advertising in social networks?
23:36 How difficult is it to raise money for pure medical devices with Digital Health taking a portion of the funding and are you seeing a change in terms of who the investors are and what the focus is?
26:08 What tips can you give to companies who are thinking about working with Israel's representative offices worldwide such as the office that supported your deal with Catcher out of Taiwan?.
29:47 How do you see the unique challenges or different challenges that you face being female CEO and entrepreneur?
34:19 Where is Via Surgical going next?
Lena Levin is the CEO and co-founder of Via Surgical.
Her previous venture PolyTouch Medical was acquired in 2011.
She has managed to raise tens of millions of dollars over the years with private investors and Israel innovation, and in her not so she mentors early-stage startups and different accelerators.
Here is a summary of the interview:
01:20 How do four students with a schnitzel end up founding a medical devices company?
03:11 How does someone without a medical background become a HealthTech entrepreneur?
04:38 What did you learn from the PolyTouch acquisition?
06:54 When you set on your way around the PolyTouch product – was it clear to you that the need was so large?
08:25 In retrospect after 10 years, do you think the Polytech story was a success?
09:33 Tell us what Via Surgical does.
11:42 How involved were surgeons and specialists in the development of the product itself?
12:58 What tips can you give to the listeners, to companies that are thinking of getting KOLs on board?
14:12 As a CEO, how do you manage to have that input of what is happening in the market in terms of innovation, and how do you factor that in, in your evaluation of the market?
17:32 How difficult is it to sell single product into the surgical market?
19:12 Can you share a little bit about your experience selling in the US market with a product like yours?
22:05 What can you tell us about what you've done around online sales advertising in social networks?
23:36 How difficult is it to raise money for pure medical devices with Digital Health taking a portion of the funding and are you seeing a change in terms of who the investors are and what the focus is?
26:08 What tips can you give to companies who are thinking about working with Israel's representative offices worldwide such as the office that supported your deal with Catcher out of Taiwan?.
29:47 How do you see the unique challenges or different challenges that you face being female CEO and entrepreneur?
34:19 Where is Via Surgical going next?