Omri Shor is the co-founder and CEO of Medisafe, where for the last decade, he and his team are trying to free patients from the stress of managing complicated medications, thus enabling them to lead healthier, safer, and fuller lives.
01:00 Tell us the story behind the founding of Medisafe
02:28 What is it like starting a business with your brother and still managing it today after nearly a decade?
04:21 Can you tell us a bit about how your product has evolved from what you thought you were doing when you began to where you are now?
07:06 How does Medisafe ensure that the patients get the right medication, at the right dose and at the right time?
09:06 Can you give us some examples of strange adherence-related behaviors that you've seen with people that you wouldn't have even imagined?
13:51 What are the main things you know now that you wish you had known a few years ago working and navigating in healthcare organizations and pharma companies? And what would you recommend to those who wish to sell into these systems?
16:43 The unique culture of Medisafe – “we dare!”
18:27 Why would you want to come work at Medisafe?
23:00 How do you maintain this fast-moving, exciting spirit of a startup when the company is not that small?
25:40 What was your original business model for Medisafe and has that business model shifted for you?
31:14 Could you elaborate on how Medisafe sits at major junctions throughout the patient's continuum of care? And how do you combine the tech, the AI, big data, etc., with the behavioral aspects of the patient's needs?
34:32 Do you view the elderly population as a separate group and make sure that you're creating a solution that is relevant for them? are you putting more focus on them in your product development?
35:48 Tell us about using JITI and Maestro to build the patient journey.
38:23 Can you share your own personal experience of growth in the last years?
40:59 Did you feel that moving to the US was the only option for you as the CEO or was this a choice? How has that move affected you on a business and personal level?
44:12 What's next for Medisafe? And what is your best tip to aspiring digital health entrepreneurs?
Omri Shor is the co-founder and CEO of Medisafe, where for the last decade, he and his team are trying to free patients from the stress of managing complicated medications, thus enabling them to lead healthier, safer, and fuller lives.
01:00 Tell us the story behind the founding of Medisafe
02:28 What is it like starting a business with your brother and still managing it today after nearly a decade?
04:21 Can you tell us a bit about how your product has evolved from what you thought you were doing when you began to where you are now?
07:06 How does Medisafe ensure that the patients get the right medication, at the right dose and at the right time?
09:06 Can you give us some examples of strange adherence-related behaviors that you've seen with people that you wouldn't have even imagined?
13:51 What are the main things you know now that you wish you had known a few years ago working and navigating in healthcare organizations and pharma companies? And what would you recommend to those who wish to sell into these systems?
16:43 The unique culture of Medisafe – “we dare!”
18:27 Why would you want to come work at Medisafe?
23:00 How do you maintain this fast-moving, exciting spirit of a startup when the company is not that small?
25:40 What was your original business model for Medisafe and has that business model shifted for you?
31:14 Could you elaborate on how Medisafe sits at major junctions throughout the patient's continuum of care? And how do you combine the tech, the AI, big data, etc., with the behavioral aspects of the patient's needs?
34:32 Do you view the elderly population as a separate group and make sure that you're creating a solution that is relevant for them? are you putting more focus on them in your product development?
35:48 Tell us about using JITI and Maestro to build the patient journey.
38:23 Can you share your own personal experience of growth in the last years?
40:59 Did you feel that moving to the US was the only option for you as the CEO or was this a choice? How has that move affected you on a business and personal level?
44:12 What's next for Medisafe? And what is your best tip to aspiring digital health entrepreneurs?