Liron Fendell is the CEO of Nutritional Growth Solutions, or NGS, which specializes in scientific supplement formulas for children of small stature. NGS shares are traded on the stock exchange in Australia.
01:01 Who is Liron Fendell? Would you mind telling us a little bit about your professional background?
04:19 What does NGS actually do now?
06:16 What does the gain is 1 to 5, 7 centimeters mean to children and their families.
08:15 When did you start thinking about what the brand would be? What kind of affected that decision and how do you balance that nutrition versus pharmaceutical in your work?
12:30 Could you maybe talk about your branding process? What does it take to build a brand for a company?
16:56 What type of resources do you need internally to be able to support a deal as you had with GSK?
20:59 Is India the only territory where you white-label your products? Or does it happen in other areas of the world? What is your strategy in each region?
22:41 What did you find are the pluses and minuses of working via Amazon or Shopify?
26:35 How do you interact with your customers to receive feedback for your products?
29:13 Who really is involved in your marketing efforts in the different markets?
30:50 How does working with influencers work to push your brand on social media?
35:12 What is your perspective of the US versus China, or, China versus the rest of the world?
41:09 How did NGS's listings on the Australian Stock Exchange come about?
42:53 How has your life changed since the IPO?
44:39 What's next in terms of markets, products, ducks, etc.?
47:25 If someone wants to go through your journey, what would you recommend that they do and prepare?
Liron Fendell is the CEO of Nutritional Growth Solutions, or NGS, which specializes in scientific supplement formulas for children of small stature. NGS shares are traded on the stock exchange in Australia.
01:01 Who is Liron Fendell? Would you mind telling us a little bit about your professional background?
04:19 What does NGS actually do now?
06:16 What does the gain is 1 to 5, 7 centimeters mean to children and their families.
08:15 When did you start thinking about what the brand would be? What kind of affected that decision and how do you balance that nutrition versus pharmaceutical in your work?
12:30 Could you maybe talk about your branding process? What does it take to build a brand for a company?
16:56 What type of resources do you need internally to be able to support a deal as you had with GSK?
20:59 Is India the only territory where you white-label your products? Or does it happen in other areas of the world? What is your strategy in each region?
22:41 What did you find are the pluses and minuses of working via Amazon or Shopify?
26:35 How do you interact with your customers to receive feedback for your products?
29:13 Who really is involved in your marketing efforts in the different markets?
30:50 How does working with influencers work to push your brand on social media?
35:12 What is your perspective of the US versus China, or, China versus the rest of the world?
41:09 How did NGS's listings on the Australian Stock Exchange come about?
42:53 How has your life changed since the IPO?
44:39 What's next in terms of markets, products, ducks, etc.?
47:25 If someone wants to go through your journey, what would you recommend that they do and prepare?