Uri Goren, Head of Digital Engagement at Teva Pharmaceuticals and Founder of e-pochonder

Uri Goren is the head of digital engagement and capabilities at Teva Pharmaceuticals, and just recently became a member of the National Advisory Board for digital health for the Israel Ministry of Health. Uri founded and continues to contribute insights through his digital magazine, e-Pochonder and is one of the first advocates for patient centric health care.

Interview milestones:

02:25 How did you decide to become a trailblazer and advocate for patient-centric healthcare? 

07:20 When do you think it is the most important moment to listen to patients?

11:50 Tell us about the Society of Participatory Medicine and the E-Patient Movement. 

17:02 How can we keep that balance of - the empowered patient, who is the most important person in the room, with the knowledge and judgment of the medical professional whose recommendations should be trusted?

21:40 Do you think breaking away from traditional channel to market is happening on a wide scale in the industry? 

25:51 Do you have any comments on how you're using different digital channels for your personal and professional messaging? And what is the difference between them when you make a decision about which channel to use?

30:37 How many hours a day do you commit or spend in order to promote these channels? 

32:30 How much time do you spend on an average day on digital media

34:14 What you do at Teva?

37:38 What exactly is digitalization of B2B?

40:28 Are there any social networking tools that you can use to differentiate B2B from B2C?

43:32 What is the National Advisory Board for digital health for the Ministry of Health in and what are your goals in the advisory board?

48:12 What are you seeing that is special in the Israeli Digital Health ecosystem? And what do you think is missing, and maybe entrepreneurs should pay more attention to?

52:21 What is the main problem do you think that needs to be solved for the healthcare market with technology?